BONEFISH GRILL

//writer//

We were tasked with breathing new life into this restaurant chain that was all over the place brand-wise,

losing customers, and needed an entirely new campaign.

So we created The Bonefish Way, an advertising campaign based on the restaurant's own 

founding principles, featuring their real employees in documentary fashion.

Not only did this lead to a 7% rise in revenue, but the CMO was subsequently promoted.

(If you ever make it to Bonefish, be sure to ask for the cocktail served in a glass made of ice.)

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